Cass Bailey is the president and CEO of Slice Communications, an agency in Philadelphia with fully dedicated public relations and social media teams that provides clients with actionable content and data oriented approaches. Ms. Bailey believes that integrated public relations and social media efforts are vital to accomplishing business goals when looking to grow and expand awareness of a company.
Digital advertising is essential to your marketing mix. We’ll demystify digital advertising by breaking down how to get started and how to grow your digital marketing program to fit your budget. Learn how to develop the right digital marketing strategy for your business and set a practical action plan to execute. Learn which digital channels are right for your organization to drive your desired business impact. Understand essential strategies for targeting and optimizing your ads to maximize digital ad spend. We’ll share cost-effective tools to quantify your digital advertising results and measure ROI.