In 2020, there was a fundamental and irreversible shift in how people communicate, receive information, and buy products and services. This, coupled with the acceleration of the development of communication technology, forever changed marketing. Layer on the early retirement of millions of people and the promotion of younger professionals instantly into decision-making positions, and everything about your 2019 marketing program is irrelevant.
Cass Bailey, the CEO of Slice Communications, will lead a workshop in which all participants will be able to safely question and challenge their marketing strategies and programs. She will ask hard questions about your buyers and targeted influencers, introduce new marketing techniques, and challenge you to completely recreate your marketing strategy in 2022.
Cass (Oryl) Bailey is the founder and CEO of Slice Communications and founder of the nonprofit organization, Social Media Day PHL, which hosts an annual conference and provides programming for digital communications professionals on the East Coast. With a background in international politics, economics, and philosophy, communications has become her passion. She is also deeply involved with her community, serving as Marketing Communications Chair for both the Entrepreneurs Organization of Philadelphia and the Business Leadership Forum at The Union League of Philadelphia; Executive Committee Member of the Small Business Board at the Greater Philadelphia Chamber of Commerce; Chair Emerita of the Board for Tree House Books; and Secretary Emerita of the Board for Hopeworks ‘N Camden.