Scott Withers is the Chief Information Officer at C H Briggs. Scott’s background combines more than 45 years of sales, marketing, operations and information systems experience within the wholesale distribution industry.
He has been recognized nationally for innovation around the convergence of ERP, CRM, social and other external data in order to capture and present a shared view of the customer throughout the organization. This new source of contextual data, combined with traditional data sources and the powerful analytical tools available, provides a rich opportunity to present new actionable information to the sales and marketing functions, which can be used for competitive advantage and process improvement.
Withers will be assisted by a representative of salesforce.com to discuss how small and middle market firms can use big data and predictive analytics to determine likely scenarios.
Uncertainty is a very big concern and seems to be a part of everyday business life. Who will our next competitor be? With what business model? And what will customers expect? Join us as we explore data, much of it seemingly uncorroborated and available at our fingertips, and how, through analysis, that data is turned into useful information that leads to sustainable competitive advantage, increased customer retention and innovation for future growth and profitability. Mr. Withers will help you understand how new analytical tools and predictive modeling can open new opportunities that address these topics and more with relative ease.